Bethel Finance: Mothers group meets Ofra Strauss: "She seemed under pressure"

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Strauss Group Ltd. (TASE:STRS) chairwoman Ofra Strauss today met with the group of mothers who wrote the letter of protest against the food company’s high prices. The meeting left the mothers furious, and they announced that they would boycott all Strauss products from now on. One of the mothers said, "Ofra seemed under pressure."

The mothers said that Ofra Strauss constantly reiterated remarks made by company representatives to the media. "We told her that, as Israel's second largest food company, she has the power to sit everyone around the same table and try to make changes. She should do what she has to do, and we will do what we have to do - which is to boycott all products of Strauss, Elite and all its subsidiaries," said Iris Levy, who initiated the protest letter.

Levy added, "We call for Strauss products to be kept on the shelves and in the refrigerators, because that is the only way we can show Strauss that we won't be satisfied with sales campaigns. We want an across-the-board price cut. We told Ofra that the moment prices fall, people will have more money to buy the products and there will be more income. She says things that defy logic."

Meanwhile, activists from "Israel is Dear to Us" have been walking the streets outside supermarkets in Beersheva yesterday and today, carrying megaphones, and calling on consumers not to buy Strauss products. One activist outside Shufersal and Mega supermarkets asked everyone entering the stores whether they had heard about the boycott against Strauss. "Good morning Israel! I call on you not to buy Strauss Group products. Not this month; not next month. Maybe we can change things - otherwise we will all end up weeping," he called out.

Activists took care to tell the buyers the names of all Strauss brands. By megaphone, an activist told a shopper who bought a bag of Tapuchips, made by Strauss, "You bought something from Strauss. I see the Tapuchips. Decide if you want to support a monopoly, or to break it."

Activists plan to encamp outside a large supermarket in Hod Hasharon this evening.