Bethel Finance: New Israeli company implements its vision with HP

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HP has announced that ES Digital of Rishon LeZion, Israel, has purchased three new HP Scitex wide-format printers, an HP Scitex FB7500 Industrial Press, an HP Scitex TJ8600 Industrial Press and the HP Scitex XP5300 Industrial Printer, to deliver high quality and fast turnaround times.

The HP Scitex XP5300 Industrial Printer

ES Digital was established in August 2011 with the goal of providing a complete, quick turnaround solution to businesses wishing to advertise and enhance their visibility. Investing in groundbreaking technologies and machinery, the company aims to be among the most professional and progressive wide-format digital printers in its market.

‘When I founded the business I thought to myself, 'how can I differentiate the company?'‘ said Eyal Shemesh, founder and CEO, ES Digital. ‘Longstanding experience in the field has taught me that customers want their orders immediately, so I've purchased equipment that will allow me to build up a system that enables very quick turnaround.’

ES Digital produces a wide range of products including outdoor signage, promotional posters, self-adhesive vehicle wraps and point-of-purchase branding. Its customers span companies in the communications, health, fashion industries, retail outlets and other leading companies in the Israeli market.

Common to all three HP Scitex machines purchased by ES Digital is their high productivity and their ROI yield. All three use UV-curable inks that deliver vibrant colours and feature outdoor durability and resistance over time.(1)

The HP Scitex FB7500 Industrial Press is designed for screen printers and provides users with high print productivity and quality.(2)

It uses a six-colour process to maximise print-quality and enhance applications that span POP displays, signage, exhibition graphics, backlit displays, bus shelters, posters and more.

The HP Scitex TJ8600 Industrial Press prints on a wide range of flexible matte or gloss sheet- and roll-fed media and can produce double-sided(3) output cost-effectively. Specialty applications using full or spot gloss to produce top colour accuracy, enable an increased range of products.

The HP Scitex XP5300 Industrial Printer delivers faster print speeds(4) and unprecedented ink coverage that minimises the cost of printing. It prints both outdoor signage at industry-leading speeds as well as high-quality indoor point-of-purchase displays.

Although established just a few months ago, ES Digital's newly installed HP machines have already been put to productive use to turn out a number of large projects. The new HP Scitex TJ8600 Industrial Press produced the indoor signage and branded wall decor at two visitor centres belonging to Israel's largest health insurance agency. The same machine also printed the branding for 1000m of interior stairwell and theatre walls at a new wing of a large cinema complex near Tel Aviv. Their HP Scitex FB7500 Industrial Press has also been hard at work on a project involving Kapa-bloc mounted signage for one of Israel's leading retail supermarket chains. All the jobs were turned around in just 24 hours.

‘The competition's machines may be cheaper, but I know from my own past experience in the field that HP is a top quality associate delivering excellent service and remarkable capabilities,’ Shemesh concluded. ‘Equipped with these advantages, we should be fully ready to meet our goals soon.’

(1) HP Scitex FB220 inks (used with HP Scitex FB7500 Industrial Presses), HP TJ210 inks (used with HP Scitex TJ8600 Industrial Presses), and HP XP230 inks and HP XP231 inks (used HP Scitex XP5300 Industrial Printers) offer up to two years outdoor durability. Testing methods vary.
(2) The HP Scitex FB7500 Industrial Press has six production modes with speeds up to 550 sq/m hour, equivalent to 95full beds/hr or 105 1200 x 2400mm sheets/hr.
(3) Optional. Must be purchased separately
(4) Print quality may vary depending on media type and print mode.

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