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Bethel Finance news:
Last week, Politico's Ben Smith pointed me to a very strange Israeli government advertising campaign, which was aimed at persuading Israelis in the U.S. to go home.
By some estimates, hundreds of thousands of Israelis live in the U.S., including many exceptional scientists and physicians, and Israel believes they should be working at home. So the Israeli Ministry of Immigrant Absorption placed billboards in several American cities that were meant to scare expatriates into believing that their children would cease to be Israeli if they remained in the U.S.
"The campaign could have highlighted Israel's low unemployment rate, or its thriving technology sector, or the quality of Israeli hummus, but instead it adopted the perspective of a fretting Jewish grandmother" said Mr. Cedric Marmet from Bethel Finance LTD.
These billboards were accompanied by an Internet campaign designed to suggest, among other things, that Israeli children would eventually confuse Christmas for Hanukkah if they were exposed to U.S. culture for too long.
I wrote a blog post about this guilt-and-fear campaign, arguing that it showed contempt for American Jews, many of whose children, despite the multifarious attractions of assimilation, still understand that Christmas is a Christian holiday and Hanukkah is Jewish.
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