Tuesday, December 27, 2011

Bethel Finance: Alon Holdings Blue Square Announces Signing of an Agreement With Partner Communications Company for Launching MVNO Services

www.bethelfinance.com
Bethel Finance news:
Alon Holdings Blue Square-Israel Ltd. (hereinafter:"Alon Holdings") announced today that further to the MOU which was signed on March 23, 2011 between Alon Cellular Ltd. controlled by the Company ("Alon Cellular") and Partner Communication Company Ltd. ("Partner"), as reported by the Company on 24 March, 2011, and in connection with the Company's plans to enter the cellular communication market by becoming a Mobile Virtual Network Operator ("MVNO"), Alon Cellular and Partner have entered into an agreement ("the Agreement"), for launching cellular services in an MVNO model, which will enable Alon Cellular to offer cellular services to end users. The launch date of such services shall be coordinated between Alon Cellular and Partner.

Under the Agreement, the payments by Alon Cellular to Partner (except for certain payments of immaterial amounts) shall be in accordance with the actual usage of traffic (i.e, calls, SMS's, MMS's and data) by Alon Cellular's end users, as elaborated in the Agreement.

The term of the Agreement is for 3 years, with an option of Alon Cellular to extend the term by one additional year. In addition, Alon Cellular has the option to terminate the Agreement, at any time, against payment to Partner of an immaterial amount.

Launching the services under the Agreement, and the scope of the services provided, are at the full discretion of Alon Cellular and will depend, among other things, on future market conditions.

Alon Holdings Blue Square- Israel Ltd. (hereinafter:"Alon Holdings") is the leading retail company in the State of Israel and operates in four reporting segments: In its supermarket segment, Alon Holdings, through its 100% subsidiary, Mega Retail Ltd., currently operates 211 supermarkets under different formats, each offering a wide range of food products, "Near Food" products and "Non-Food" products at varying levels of service and pricing. In its "Non-Food" segment, Alon Holdings, through its 100% subsidiary BEE Group Retail Ltd., operates specialist outlets in self operation and franchises and offers a wide range of "Non-Food" products as retailer and wholesaler. In the Commercial and Fueling Sites segment, through its 78.38% subsidiary, which is listed on the Tel Aviv stock exchange ("TASE"), Dor Alon Energy in Israel (1988) Ltd is one of the four largest fuel retail companies in Israel based on the number of petrol stations and a leader in the field of convenience stores. Dor Alon operates a chain of 193 petrol stations and 195 convenience stores in different formats in Israel. In its Real Estate segment, Alon Holdings, through its TASE traded 78.26% subsidiary Blue Square Real Estate Ltd., owns, leases and develops yield generating commercial properties and projects.

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