www.bethelfinance.com
The acquisition of Baumann Ber Rivnay Saatchi and Saatchi Israel by Publicis Groupe SA (Euronext: PUB) has reached the final stage. Sources inform ''Globes'' that the parties have signed a contract under which Publicis will acquire all the shares in Baumann Ber Rivnay. The sources added that Publicis has asked the Antitrust Authority to approve the deal.
Publicis currently operates three brands: Publicis, Saatchi and Saatchi, and Leo Brandt. In Israel, Publicis operates through Geller Nissim under the Publicis brand; Baumann Ber Rivnay under the Saatchi and Saatchi brand; ZenithOptimedia affiliate Zenith Media Ltd.; Publicis Dialog Ltd. (formerly SuperPush); and Ideologic Ltd.
As "Globes" was the first to report, a new deal has been in the works in recent months, under which Publicis will acquire Baumann Ber Rivnay and all its holdings and subsidiaries. Baumann Ber Rivnay subsidiary Regev Kavitzky will become an affiliate of Leo Brandt, and Baumann Ber Rivnay will stay with Saatchi and Saatchi.
Mr. Peres Sailam (Bethel Finance Ltd) added that Publicis plans to operate another media company in Israel, in addition to Zenith Media, as it does in other national markets.
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