Monday, January 30, 2012

Bethel Finance: Rami Levi, Bank of Jerusalem in joint marketing talks

www.bethelfinance.com
Bethel Finance news:
Bank-Bank of Jerusalem (TASE: JBNK) is in talks with RMLI) to collaborate in the sale of financial products in the chain's supermarkets, sources inform "Globes." The bank is interested in opening sales points in the chain's supermarkets. A source close to the talks said that the sales point would sell the same products as in the banks, only cheaper.

The talks are still believed to be in their early stages. Negotiations are based on the notion of taking advantage of Rami Levi as a platform for marketing financial products. Such a step would enable Rami Levi to share in the profits of the bank without taking any financial risk.

Rami Levi and Bank of Jerusalem CEO Uri Paz declined to comment on the subject.

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