Monday, November 28, 2011

Bethel Finance: Benetton unveils controversial kissing ads in Israel

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Bethel Finance news:

Benetton's provocative Unhate advertising campaign, which shows national leaders kissing each other, has been unveiled in a NIS 500,000 billboard campaign along the Ayalon Highway in Tel Aviv and other Israeli highways. The Israeli billboards were prepared by Nur Media Star Ltd.

The pictures include Prime Minister Benjamin Netanyahu kissing Palestinian Authority President Mahmoud Abbas (Abu-Mazen).

Nur Media Star said, "We are proud to be a part of innovative and prominent campaigns like Benetton's campaign. The creative message placed along the country's key arteries creates extraordinary exposure and looks sexy, which every fashion client seeks."

United Colors of Benetton launched its Unhate campaign two weeks ago. The images include US President Barack Obama kissing Venezuela President Hugo Chavez, and French President Nicolas Sarkozy kissing German Chancellor Angela Merkel.

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